Singles Day Promotion Double 11 Sales 2017
Date: 06 November – 11 November 2017
Time: 24 hours online shopping spree
Venue: Lazada Taobao online shopping
November 11 has become a special festival during recent years. With four characters of “1”, this date was named as Bachelor’s Day. On this day, young people will hold bachelor parties to create couples or simply have fun. Some choose to end their bachelor life by showing love or proposing for marriage.
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Three years later, with coming 2012’s Bachelor’s Day, more than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again.
Participants took actions to meet this festival. Some clothes manufactures began to hoard products for this winter from August. And they made full preparation on supplying chains and staff arrangements.
China Express Association organized “Double 11” meetings to discuss measurements. Major logistics companies like EMS, Shentong, Yuantong, Home Delivery… are going to recruit thousands of new staffs to meet the need of peak online shopping periods.
Big promotions in the name of celebrating Nov 11 Bachelor’s Day usually start at the very beginning of November with huge discounts and give aways lined up.
Basically, e-commerce cannot break away from its essence of retailing. Besides prices, they also compete on product varieties, users’ experience and resources. That is to say, this war is not only a challenge for promotion ability, but also a test of storage, logistics and capitals.
The Chinese express delivery industry is expected to face a number of serious challenges during the forthcoming Double 11 shopping festival.
According to the China State Post Bureau, the shopping frenzy, being held between November 11 and 16, will create 1.5 billion parcels – an increase of 35 percent compared to the same period last year, Xinhua reports.
To avoid paralysing the delivery network and overloading warehouses, staggered delivery shifts should be encouraged and overall management highlighted, said Liu Jun, deputy director of the Bureau.
An estimated 30 million square metres of warehouse space will be utilised during Double 11, along with 90,000 transport vehicles and three million employees – including both existing and temporary workers.
Noticeably, more unmanned aerial vehicles (drones) and automatic package sorting robots will be put into operation to help relieve the pressure.
As China’s largest online shopping day, the ever-expanding Double 11 promotion was invented by e-commerce giant Alibaba in 2009, before other online trading platforms slowly jumped on the bandwagon. Alibaba grossed sales of US$17.8bn on November 11 alone last year.
LAZADA Malaysia is set to urge shoppers to participate in the grandest online sale in Malaysia of the year in this Double 11 shopping frenzy.. With their annual tradition of holding a month-long mega sale, the biggest online shopping mall in Southeast Asia will break the Internet to provide online consumers with the biggest and grandest discounts, flash sales, hot deals, enormous gifts and many other benefits to enjoy. The event will be known as the 11/11-12/12 Online Revolution. So, what is the significance of these numbers to this particular event? Through the Online Revolution, there will be a mega sale that will start on November 11 and on December 12 . During this time, online shoppers may take advantage of the many hot deals and hourly flash sales when they visit the LAZADA website or use the ever-growing LAZADA Mobile App.
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